Written by Beth Hildreth on December 23, 2014

Innovations in telecommunications have changed the way the world does business. One of the more remarkable concepts is video conferencing, because the technology gives a brick-and-mortar company the mobility to interact globally with its business partners and clients in ways that were previously impossible.

Companies that have begun utilizing video conferencing are reaping the rewards of better employee time management, an uptick in productivity, and more savings. Perhaps the most distinct advantage is the ability for each participant to actively participate in the conference rather than passively listening.

Increased Employee Participation & Productivity

Employers have seen employee productivity and participation rise when video conferencing is implemented.

In the past, participants had the ability to mute their phones and carry on business as usual with one ear on the teleconference and their minds a million miles away. However, with video conferencing, visual feedback from participants is required. Meetings become more efficient and interactive.

In addition, meetings become more productive. Simply put, there are considerable hours wasted on phone tag and email confirmation. Coupled with the time that it takes for business partners to drive or fly to meetings, it equals a goodly portion of non-revenue producing company time.

Video conferencing solves these problems by giving employees easy access to brainstorm with one another on shared projects. That’s good news for productivity.

Heightened Cost Savings

Teleconferences have been an integral part of business communications for decades now, but the technologies have evolved impressively. Where once the hefty long distance fees for conference calls were simply considered another business expense, this new form of communication is quite cost effective.

Very little additional hardware is needed in order to video conference with others across town or across the ocean. Most computers, smartphones, and tablets have these capabilities built in already. Other options are to purchase the service for a low monthly fee or to buy a single license and add additional ones at workstations on an as-needed basis.

Employ Existing Equipment

No longer is it necessary to spend exorbitant sums on an infrastructure able to support video conferencing in the workplace. The new VoIP (voice-over Internet protocol) programs are much cheaper, and the Internet-based service directly connects to the system, so video conferencing is a snap.

For companies with unified communications (UC), the program often offers both.

Reduced Need for Travel

Business travel quickly can take a chunk out of a company’s budget, especially when traveling to conferences with international business partners.

Video conferencing saves thousands of dollars–and the hassles of jet lag. Instead, employees can interact with their counterparts all over the globe. Experience has shown that employees communicate more effectively using video conferencing as opposed to conference calls.

Increased Efficiency

Managers don’t always like to admit it, but meetings that drag on can waste valuable company time and employee resources.

Improving the productivity of meetings with video conferencing facilitates brief, goal-oriented dialogues between all the key players. Getting more done and expending fewer resources doing it are concepts that all business owners embrace.

The Trend for the Future

The telecommunications industry is burgeoning, so savvy players are staying abreast of the trends and incorporating them into their business model. Innovative ways to keep employees connected are replacing less effective, traditional means of communication; in addition, innovations like video conferencing have been shown to reduce the frequency of actual meetings and conferences by half.

Embracing the new technologies can be a key component for businesses to emerge as industry leaders in the twenty-first century.