Over the past few years, the concept of food in America has changed drastically. A new generation of consumers is focusing its attention on natural, organic, “green-friendly” food that has been harvested in sustainable conditions, and many are flocking to Trader Joe’s
Since 2010, grocery store Trader Joe’s has been working to eliminate any products from its shelves that have haven’t been harvested in a sustainable way. By the end of 2012, the grocery store chain had completed its initiative and is now fully stocking its shelves with eco-friendly, sustainable food.
Trader Joe’s operates more than 350 stores nationwide with estimated annual sales of $8 billion, a strong competitor with health food giant Whole Foods Market. And while Trader Joe’s is not a health food store chain by name, the store now offers a significant assortment of gourmet, natural and organic products at an affordable price.
Since the company’s pledge to clean up its product offerings in 2010, Trader Joe’s has pulled all red-listed items from its stock and has publicly committed to putting more sustainable and non-GMO items on its shelves.
In addition to providing sustainable food to its customers, Trader Joe’s is also fighting hunger through its food donation programs. In an effort to live out their slogan “Your Neighborhood Store,” the company has long running policy in place to donate products that are not suitable for sale but are safe for consumption.
Each Trader Joe’s has a designated donor coordinator who is responsible for working with local food banks, food pantries and soup kitchens in their individual communities to ensure food donations seven days a week.
According to the Trader Joe’s website, the store donated more than 25 million pounds of food to people in need in 2010, equal to nearly 656 truckloads of food or 20 million meals.
Corporate sustainability can’t be something that is done haphazardly. It’s time for companies to start changing the way they approach business and put corporate sustainability at the forefront of everything they do.
Each week during Earth Month, Momentum will feature a business that is positively impacting our planet by focusing on corporate sustainability and giving back through its social mission. Subscribe to the Momentum Blog to read more about the our favorite eco-friendly businesses.