Written by Beth Hildreth on April 20, 2015
Categories: Partnership

Partnerships are a prevailing trend in the ever-evolving telecom industry landscape. Businesses are moving towards closer, more interrelated relationships between themselves, their IT teams, third-party vendors, and service providers. In the past, relationships among these parties were focused largely on sales meetings, where vendors and service providers would plug specific services and packages to IT teams and CIOs.

Since the emergence of cloud computing, the situation has started to change. Partnerships are emerging in the business-vendor relationship, as vendors adopt a more hands-on role than they did in the past. Increasingly, they are teaming up with IT managers and CIOs to find customized, business-oriented solutions to satisfy a business’s ongoing telecom service needs.

How the Cloud Is Changing Partnerships

Cloud computing offers many benefits to businesses: it lowers hardware and software costs, reduces training times, and softens the overall impact of technology investments on a company’s cash flow. However, along with cloud computing comes an acute need for services like updates, licenses, and security patches, and this is where vendors are playing an increasingly prominent role in partnerships.

Vendors have emerged as key cogs in the cloud computing equation, helping clients build customized telecom and IT service packages. Because security, updating, and licensing needs are dynamic in the cloud computing world, vendors are becoming more and more valuable to businesses that need these issues managed. As a result, vendors are working more closely with IT departments than ever before, and they are taking a more hands-on approach and building a personal stake in the company.

This evolution also has forced changes on the IT side of the equation. IT managers and professionals are benefiting from diversified, well-rounded skillsets that go beyond technology. Collaborating with vendors, IT is finding that a partner vendor’s knowledge and expertise are the essential ingredients that create a well-tested recipe for business success.

IT Professionals Need Diversified Skill Sets

In the past, IT professionals focused solely on the technical, but in the current age of interrelated partnerships, the lines between IT departments, vendors, and service providers are becoming more fluid.

IT needs to understand more than just the technology itself; they also must have a firm grasp on how the technology is being deployed for the benefit of the business and on how to help companies get a better return on their tech investments. Specifically, IT professionals are finding that knowledge of business finance, accounting, and standards compliance are major assets.

IT professionals with advanced understandings of the cost-benefit aspects of technological implementations are putting themselves at a major competitive advantage. An IT professional who offers a more complete understanding of the big picture will bring more value to the business partnership.

The Bottom Line

For both vendors and businesses, the key takeaway is that partnerships between these parties are moving past a simple sales proposition. They are moving towards mutually beneficial, long-term relationships, in which both sides have a stake in the other’s success.

This change has a trickle-down effect in the IT world–especially given the trend of outsourcing IT professionals. More diverse skill sets — ones that display a deeper understanding of not only the technologies themselves, but also of how they are beneficially deployed — are becoming very important.

Forming partnerships with the right vendor can be difficult, but the professionals at Momentum Telecom offer an advanced understand of the evolving nature of the industry. Visit Momentum Telecom today to learn more.